Reach 200,000+ engineers and decision makers with viral content
15+ years building mission-critical software taught me how engineers think. Today I reach a deeply engaged audience of senior developers, architects and CTOs across LinkedIn, a weekly newsletter, X and YouTube. Partner with me to get in front of them.
Trusted By
Top-performing LinkedIn posts
The numbers brands love to see
Real posts, real reach. Hover to pause. Every card links to the live post.
At my first job, I had to use Python I never used before.
Too many good candidates are rejected because they can't invert a binary tree.
Software engineering is the only career where the interview is harder than the job.
You are not paid to write code. You are paid to solve problems.
Pair programming > everything else.
SQL should be mandatory for every developer.
Coding as we know it is dead.
Creating AI agents shouldn't take hours. With Claude, you can make them in minutes.
If I interview you, I don't care which language or framework you use.
Most developers don't use agentic loops. But they are the best way to automate work with AI.
AI solved coding. Now code review is broken.
Most AI code review tools fail for one reason: they don't have memory.
The bottleneck for AI agents is not prompting. It's DB design.
The reach
Reach that compounds across platforms
LinkedIn Content Performance
Newsletter Total Subscribers
Top newsletter issues
A weekly read for senior engineers
The latest issues of Craft Better Software. Every card links to the full post on Substack.
Claude Code AI best practices
The future of coding isn't autocomplete of AI. It's collaboration with AI.
Loop Engineering 101
How to ship code while you sleep.
Master Claude Code Skills in 5 Minutes
Skills aren't markdown files. Here's what they actually are.
Stop Using NULL. It's a Bad Practice
How to prevent the billion-dollar mistake.
Refactor like a PRO
The art of continuous, safe and aggressive refactoring.
Who you'll reach
A senior, enterprise software audience
Real LinkedIn audience data. Skewed senior, technical and enterprise.
Top industries
Audience snapshot
Source: LinkedIn audience demographics (128K followers).
The channels
Four ways to reach a senior, technical audience
Indicative rates below. Most partnerships are custom, so pick a channel or bundle them for a launch.
in/danielmoka
Software developers, AI-tooling buyers, QA engineers, eng. leaders.
Newsletter
Craft Better Software
Developers, architects, CTOs and technical founders.
X / Twitter
@dmokafa
Hands-on engineers and indie builders in the AI + software-craft space.
YouTube
Dániel Moka | Craft Better Software
My newest channel. Long-form craft content with an engaged early audience and fast growth.
How it works
Simple, transparent, hands-on
Track record
15+ years of craft, on and off the screen
The Full Launch Bundle
A coordinated push across every channel, perfect for a major launch. Newsletter ad + YouTube shout-out + LinkedIn post + X thread, working together for the moment that matters.
- 1× Newsletter ad (37K subscribers)
- 1× YouTube shout-out
- 1× LinkedIn sponsored post (128K)
- 1× X sponsored thread